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008 130327s2013 nyua 001 0 eng d
035 _a17675247
925 0 _aacquire
_b2 shelf copies
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942 _2lcc
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010 _a 2013936419
016 7 _a016284542
_2Uk
020 _a9781118530191 (pbk.)
020 _a1118530195 (pbk.)
035 _a(OCoLC)ocn812067498
040 _aYDXCP
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042 _alccopycat
050 1 4 _aHF 5415.1265
_bS553s 2013
082 0 0 _a006.7/54
100 1 _aSherman, Aliza.
245 1 0 _aSocial media engagement for dummies /
_cby Aliza Sherman and Danielle Elliott Smith.
260 _aHoboken, N.J. :
_bJohn Wiley & Sons Inc,
_c[2013]
300 _axvi, 368 p. :
_bill. ;
_c23 cm.
490 1 _aFor dummies
500 _aIncludes index.
520 _aSocial media engagement can help you turn prospects into customers and customers into evangelists for your business. Learn how to build these relationships, maintain a viable presence on social networks, and give customers a reason to interact with you.
505 0 _aIntroduction -- The basics of social media engagement -- Exploring the elements of social media engagement -- Examining the basic engagement tools -- Engaging through additional social channels -- Leveraging audio and video for engagement -- The part of tens.
650 0 _aInternet marketing.
650 0 _aSocial media
_vHandbooks, manuals, etc.
650 0 _aOnline social networks.
650 0 _aRelationship marketing.
650 4 _aMercadeo por internet.
650 4 _aMercadeo en las redes sociales.
650 7 _aRelationship marketing.
_2fast
650 7 _aSocial media.
_2fast
655 7 _aHandbooks, manuals, etc.
_2fast
700 1 _aSmith, Danielle Elliott.
830 0 _a--For dummies.
963 _aSacha Lingerfeldt; phone: (317) 572-3165; email: slingerfel@wiley.com; bc: jblaudow@wiley.com
946 _aJaaM
999 _c44626
_d44626