000 00705cam a2200241 4500
001 17471
005 20230410115618.0
008 060907s1998 nyu eng
020 _a0471193674
035 _9funglode17607
041 _aeng
050 1 4 _aHF 5415.13
_bS328p 1998
082 0 0 _a658.8
100 1 _aSchewe, Charles D.,
_d1942-
245 1 4 _aThe portable MBA in marketing /
_cCharles D. Schewe, Alexander Watson Hiam
250 _a2a ed.
260 _aNew York :
_bJohn Wiley & Sons,
_c1998
300 _axiii, 497 p. ;
_c26 cm.
440 4 _aThe portable MBA series
650 0 _aMarketing
_xManagement.
700 1 _aHiam, Alexander.
_tPortable MBA in marketing.
942 _2lcc
_cbk
999 _c44647
_d44647