000			01416cam a22003134a 4500
001			28569
005			20230410115618.0
008			040903s2005 maua b 001 0 eng
035			_a13709813
925	0		_aacquire _b2 shelf copies _xpolicy default
942			_2lcc _cbk
010			_a 2004020857
020			_a1591396190 (hardcover : alk. paper)
035			_a(OCoLC)ocm56421900
040			_aDLC _cDLC _dUKM _dC#P _dDLC
042			_apcc
050	1	4	_aHF 5415.15 _bK49b 2005
082	0	0	_a658.8/02 _222
100	1		_aKim, W. Chan.
245	1	0	_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2005.
300			_axv, 240 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. [223]-229) and index.
505	0		_aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
650		0	_aNew products.
650		0	_aMarket segmentation.
700	1		_aMauborgne, Renée.
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip0422/2004020857.html
999			_c44656 _d44656