000			01201cam a2200373 a 4500
001			115754
005			20230410115618.0
008			120706s2012 nyu 001 0 eng
035			_a17375388
010			_a 2012027307
020			_a9781591844907
040			_aDLC _cDLC _dDLC
042			_apcc
050	1	4	_aHF 5415.153 _bB866i 2012
082	0	0	_a658.872
100	1		_aBrogan, Chris.
245	1	4	_aThe impact equation : _bare you making things happen or just making noise? / _cChris Brogan and Julien Smith.
260			_aNew York : _bPortfolio/Penguin, _c2012.
300			_axiv, 271 p. ; _c24 cm.
500			_aIncludes index.
505			_aGoals. Working with the impact equation -- Ideas. Contrast ; Articulation -- Platforms. Reach ; Exposure -- Network. Trust ; Echo, echo.
650		4	_aPrimera Jornada de Catalogacion.
650		0	_aNew products.
650		0	_aCreative thinking.
650		0	_aInternet marketing.
650		0	_aEntrepreneurship.
650		0	_aSocial media.
650		4	_aProductos nuevos.
650		4	_aPensamiento creativo.
650		4	_aMercadeo por internet.
650		4	_aEmprendimiento.
700	1		_aSmith, Julien.
942			_2lcc _cbk
999			_c44660 _d44660