000			02094cam a2200409 a 4500
001			119174
005			20230410115619.0
008			100426r20132010mau b 001 0 eng
035			_a16204299
010			_a 2010015569
020			_a9781857885767 (pbk.)
020			_a1857885767(pbk.)
035			_a(OCoLC)ocn600992810
040			_aDLC _cDLC _dYDX _dBTCTA _dYDXCP _dBWK _dZAD _dCDX _dMNW _dDLC
050	1	4	_aHF 5415.32 _bG776c 2013
082	0	0	_a658.8/34
100	1		_aGraves, Philip.
245	1	0	_aConsumer.ology : _bthe truth about consumers and the psychology of shopping / _cPhilip Graves.
246	3		_aConsumerology
246	3		_aConsumer dot ology
250			_aRev. pbk. ed.
260			_aBoston : _bNicholas Brealey, _c2013.
300			_axv, 224 p. ; _c22 cm.
504			_aIncludes bibliographical references (p. [205]-214) and index.
520			_aExplains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
505	0		_aUnderstanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.
650		0	_aConsumer behavior.
650		4	_aComportamiento del consumidor.
650		0	_aConsumers _xResearch.
650		4	_aConsumidores _xInvestigaciones.
650		0	_aMarketing research.
650		4	_a20150300
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1110/2010015569-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1402/2010015569-d.html
942			_2lcc _cbk
946			_aJaaM
999			_c44685 _d44685