| 000 | 01083cam a2200349Ia 4500 | ||
|---|---|---|---|
| 001 | 47060 | ||
| 005 | 20230410115619.0 | ||
| 008 | 930903s1991 mx a b 001 0 spa d | ||
| 035 | _a(OCoLC)ocm28744844 | ||
| 040 |
_aPMU _cPMU |
||
| 020 | _a9688801852 | ||
| 020 | _a9789688801857 | ||
| 035 | _a(OCoLC)28744844 | ||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 0 |
_a658.8/342 _219 |
| 050 | 1 | 4 |
_aHF 5415.32 _bS333c 1991 |
| 100 | 1 | _aSchiffman, Leon G. | |
| 240 | 1 | 0 |
_aConsumer behavior. _lSpanish |
| 245 | 1 | 0 |
_aComportamiento del consumidor / _cLeon G. Schiffman, Leslie Lazar Kanuk ; traducción, Jaime Gómez Mont Araiza. |
| 250 | _a3a ed. | ||
| 260 |
_aMéxico : _bPrentice-Hall Hispanoamericana, _cc1991. |
||
| 300 |
_axix, 741 p. : _bill. ; _c24 cm. |
||
| 500 | _aTranslation of: Consumer behavior. | ||
| 504 | _aIncludes bibliographies and indexes. | ||
| 650 | 0 | _aConsumer behavior. | |
| 650 | 0 | _aMotivation research (Marketing) | |
| 700 | 1 | _aKanuk, Leslie Lazar. | |
| 700 | 1 | _aGómez Mont Araiza, Jaime | |
| 942 |
_2lcc _cbk |
||
| 994 |
_aC0 _bDRFGD |
||
| 946 | _aLspaulino | ||
| 999 |
_c44690 _d44690 |
||