| 000 | 01596cam a2200361Ma 4500 | ||
|---|---|---|---|
| 001 | 97900 | ||
| 005 | 20230410115620.0 | ||
| 008 | 090917s2010 nyua ob 001 0 eng d | ||
| 010 | _a 2009038607 | ||
| 035 | _a(OCoLC)ocn419856922 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBKL _dC#P _dNYP _dYDXCP _dBWX _dVP@ _dMOF |
||
| 020 | _a9780061714702 (hbk.) | ||
| 020 | _a0061714704 (hbk.) | ||
| 029 | 1 |
_aNZ1 _b13212944 |
|
| 029 | 1 |
_aAU@ _b000044724308 |
|
| 035 | _a(OCoLC)419856922 | ||
| 050 | 1 | 4 |
_aHF 5415.34 _bH716f 2010 |
| 082 | 0 | 0 | _a658.8001/9 |
| 100 | 1 | _aHogshead, Sally. | |
| 245 | 1 | 0 |
_aFascinate : _byour 7 triggers to persuasion and captivation / _cSally Hogshead. |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bHarperBusiness, _cc2010. |
||
| 300 |
_axxi, 266 p. : _bill. ; _c22 cm. |
||
| 504 | _aIncludes bibliographical references index. | ||
| 505 | 0 | _aPart I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating. | |
| 520 | _a"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher. | ||
| 650 | 0 |
_aMarketing _xPsychological aspects. |
|
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
|
| 856 | 4 | 2 |
_3Cover image _uwww.harpercollins.com/harperimages/isbn/tiff/2/9780061714702.tif |
| 938 |
_aBaker and Taylor _bBTCP _nBK0008454847 |
||
| 942 |
_2lcc _cbk |
||
| 994 |
_aC0 _bDRFGD |
||
| 999 |
_c44701 _d44701 |
||