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008 111216s2012 enk b 001 0 eng
035 _a17086552
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_xpolicy default
_eclaim1 2012-07-03
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020 _a9780273750116 (pbk.)
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040 _aDLC
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041 _aEng
042 _apcc
050 1 4 _aHF 5549.5
_bM358k 2012
082 0 0 _a658.4/013
100 1 _aMarr, Bernard.
245 1 0 _aKey performance indicators :
_bthe 75 measures every manager needs to know /
_cBernard Marr.
250 _a[1st ed.].
260 _aHarlow, England ;
_aNew York :
_bPearson Financial Times Pub.,
_c2012.
300 _axxviii, 347 p. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 0 _aIntroduction -- Part one Financial perspective -- Net profit -- Net profit margin -- Gross profit margin -- Operating profit margin -- EBITDA -- Revenue growth rate -- Total shareholder return (TSR) -- Economic value added (EVA) -- Return on investment (ROI) -- Return on capital employed (ROCE) -- Return on assets (ROA) -- Return on equity (ROE) -- Debt-to-equity (D/E) ratio -- Cash conversion cycle (CCC) -- Working capital ratio -- Operating expense ratio (OER) -- Capex to sales ratio -- Price/earnings ratio (P/E ratio) -- Part two Customer perspective -- Net promoter score (NPS) -- Customer retention rate -- Customer satisfaction index -- Customer profitability score -- Customer lifetime value -- Customer turnover rate -- Customer engagement -- Customer complaints -- Part three Marketing and sales perspective -- Market growth rate -- Relative market share -- Brand equity -- Cost per lead -- Conversion rate -- Search engine rankings (by keyword) and click-through rate -- Page views and bounce rates -- Customer online engagement level -- Online share of voice (OSOV) -- Social networking footprint -- Klout score -- Part four Operational processes and supply chain perspective -- Six Sigma level -- Capacity utilisation rate (CUR) -- Process waste level -- Order fulfilment cycle time (OFCT) -- Delivery in full, on time (DIFOT) rate -- Inventory shrinkage rate (ISR)...
650 0 _aPerformance technology
_xManagement.
650 0 _aPerformance standards.
650 0 _aOrganizational effectiveness.
650 4 _aIndicadores de rendimiento.
650 4 _aNormas de funcionamiento.
946 _adpf
999 _c44907
_d44907