| 000 | 01273cam a22003374a 4500 | ||
|---|---|---|---|
| 001 | 27471 | ||
| 005 | 20230410115634.0 | ||
| 008 | 031008s2004 njua b 001 0 eng | ||
| 035 | _a13367283 | ||
| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
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| 942 |
_2lcc _cbk |
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| 010 | _a 2003022327 | ||
| 020 | _a0805847944 (casebound) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 1 | 4 |
_aHF 5822 _bD618 2004 |
| 082 | 0 | 0 |
_a659.1/08 _222 |
| 245 | 0 | 0 |
_aDiversity in advertising : _bbroadening the scope of research directions / _cedited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt. |
| 260 |
_aMahwah, N.J. : _bLawrence Erlbaum, _c2004. |
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| 300 |
_axxi, 447 p. : _bill. ; _c24 cm. |
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| 440 | 0 | _aAdvertising and consumer psychology | |
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. |
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| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 |
_aConsumers _xAttitudes. |
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| 700 | 1 |
_aWilliams, Jerome D., _d1947- |
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| 700 | 1 |
_aLee, Wei-Na, _d1957- |
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| 700 | 1 |
_aHaugtvedt, Curtis P., _d1958- |
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| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0410/2003022327.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0644/2003022327-d.html |
| 999 |
_c45144 _d45144 |
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