| 000 | 00594nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 14815 | ||
| 005 | 20230410115635.0 | ||
| 008 | 060907n2001 dr spa | ||
| 020 | _a0072314451 | ||
| 035 | _9funglode14940 | ||
| 041 | _aEN | ||
| 050 | 1 | 4 | _aHF 5823 B427a 2001 |
| 100 | _aBelch, George E. | ||
| 245 | 1 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch, Michael A. Belch |
|
| 250 | _a5 | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2001 |
||
| 300 | _axx, 795, [54] p. | ||
| 700 | _aBelch, Michael A. | ||
| 942 |
_2lcc _cbk |
||
| 999 |
_c45152 _d45152 |
||