000			01100cam a2200313 a 4500
001			124804
005			20230410115636.0
008			000630s1999 ilua b 001 0 eng
010			_a00269351
020			_a0844229520
040			_aDLC _cDLC _dDLC
050	1	4	_aHF 5823 _bS387s 1999
082	0	0	_a659.113
100	1		_aSchultz, Don E.
245	1	0	_aStrategic brand communication campaigns / _cDon E. Schultz, Beth E. Barnes.
250			_a5th ed.
260			_aLincolnwood, Ill. : _bNTC Business Books, _cc1999.
300			_axxi, 378 p. : _bill. ; _c24 cm.
500			_aRev. ed. of: Strategic advertising campaigns. 4th ed. c1995.
504			_aIncludes bibliographical references and index.
650		0	_aAdvertising campaigns.
650		4	_aCampañas publicitarias.
700	1		_aBarnes, Beth E.
700	1		_aSchultz, Don E. _tStrategic advertising campaigns.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/mh021/00269351.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/mh021/00269351.html
942			_2lcc _cbk
946			_almd
999			_c45194 _d45194