000 00531nam a2200205 4500
001 17341
005 20230410115636.0
008 060907n2002 dr spa
020 _a0844215635
035 _9funglode17477
041 _aEN
050 1 4 _aHF 5826.5 S623a 2002
100 _aSissors, Jack Z.
245 1 _aAdvertising media planning /
_cJack Z. Sissors and Roger B. Baron
250 _a6
260 _aChicago :
_bMcGraw-Hill,
_c2002
300 _a445 p.
700 _aBaron, Roger B.
942 _2lcc
_cbk
999 _c45205
_d45205