| 000 | 01176cam a2200337 a 4500 | ||
|---|---|---|---|
| 001 | 116703 | ||
| 005 | 20230410115646.0 | ||
| 008 | 070206s2008 nju b 001 0 eng | ||
| 035 | _a14725603 | ||
| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
|
| 942 |
_2lcc _cbk |
||
| 010 | _a 2007005372 | ||
| 020 | _a0132277425 (hardback : alk. paper) | ||
| 020 | _a9780132277426 (hardback : alk. paper) | ||
| 035 | _a(OCoLC)ocm82368056 | ||
| 035 | _a(OCoLC)82368056 | ||
| 040 |
_aDLC _cDLC _dBTCTA _dBAKER _dC#P _dYDXCP _dDLC |
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| 050 | 1 | 4 |
_aHF5415 _b.M3365 2008 |
| 082 | 0 | 0 |
_a650.1 _222 |
| 100 | 1 | _aMathews, Ryan. | |
| 245 | 1 | 0 |
_aWhat's your story? : _bstorytelling to move markets, audiences, people, and brands / _cRyan Mathews, Watts Wacker. |
| 260 |
_aUpper Saddle River, N.J. : _bFT Press, _cc2008. |
||
| 300 |
_axiii, 222 p. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. [189]-197) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aStorytelling _xEconomic aspects. |
|
| 650 | 0 | _aCorporate culture. | |
| 700 | 1 | _aWacker, Watts. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0710/2007005372.html |
| 946 | _aJaaM | ||
| 999 |
_c45509 _d45509 |
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