| 000 | 00881pam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 108620 | ||
| 005 | 20230410115646.0 | ||
| 008 | 970513s1998 ohua b 001 0 spa | ||
| 035 | _9(DLC) 97017422 | ||
| 035 | _a4962119 | ||
| 942 |
_2lcc _cbk |
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| 010 | _a 97017422 | ||
| 020 | _a0538870117 | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 050 | 1 | 4 |
_aHF5415 _bL218m 1998 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMarketing / _cCharles W. Lamb, Joseph H. Hair, Carl McDaniel. |
| 250 | _a4th ed. | ||
| 260 |
_aCincinnati, Ohio : _bInternational Thomson Editores, _cc1998. |
||
| 300 |
_axxxviii, 691 p. : _bcol. ill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. [653]-669) and indexes. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 | _aHair, Joseph F. | |
| 700 | 1 | _aMcDaniel, Carl D. | |
| 946 | _aYSL | ||
| 999 |
_c45514 _d45514 |
||