000 02860cam a22004338i 4500
001 116785
005 20230410115646.0
008 130725s2013 enk 000 0 eng
035 _a17826622
925 0 _aacquire
_b2 shelf copies
_xpolicy default
942 _2lcc
_cbk
010 _a 2013028769
020 _a9780062273062 (hardback)
020 _z9780062273079 (e-book)
020 _z9780062316714 (signed)
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 1 4 _aHF5415.1265
_b.V39 2013
082 0 0 _a658.8/72
_223
084 _aBUS043000
_aBUS025000
_aBUS090010
_2bisacsh
100 1 _aVaynerchuk, Gary.
245 1 0 _aJab, jab, jab, right hook :
_bhow to tell your story in a noisy, social world /
_cGary Vaynerchuk.
264 1 _aNew York, NY :
_bHarperBusiness,
_c[2013]
263 _a1311
300 _a195 P.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
520 _a"New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the "right hook"--their next sale or campaign that's going to knock out the competition. Even companies committed to jabbing--patiently engaging with customers to build the relationships crucial to successful social media campaigns--want to land the punch that will take down their opponent or their customer's resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don't.Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It's not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices--content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr"--
_cProvided by publisher.
650 0 _aInternet marketing.
650 0 _aMarketing
_xSocial aspects.
650 0 _aSocial media.
650 7 _aBUSINESS & ECONOMICS / Marketing / General.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Entrepreneurship.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing.
_2bisacsh
856 4 2 _3Cover image
_uwww.harpercollins.com/harperimages/isbn/tiff/2/9780062273062.tif
963 _aColleen Lawrie; phone: 212-207-7418; email: Colleen.Lawrie@harpercollins.com; bc: paige.doscher@harpercollins.com
946 _aIMRO
999 _c45524
_d45524