000			01464pam a2200349 a 4500
001			117567
005			20230410115650.0
008			960516s1997 caua b 001 0 eng
035			_a1635019
942			_2lcc _cbk
035			_9(DLC) 96025184
010			_a 96025184
020			_a9780803972452
020			_a9780803972469
040			_aDLC _cDLC _dDLC
041			_aEng
050	1	4	_aHF5822 _bM583 1996
082	0	0	_a659.1/042 _220
100	1		_aMessaris, Paul.
245	1	0	_aVisual persuasion : _bthe role of images in advertising / _cPaul Messaris.
260			_aThousand Oaks ; _aLondon ; _aNew Delhi : _bSage Publications, _cc1997.
300			_axxii, 297 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 275-288) and index.
505			_aA theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
650		0	_aAdvertising _xPsychological aspects.
650		0	_aVisual communication.
650		0	_aCommercial art.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0655/96025184-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0655/96025184-t.html
922			_aad
946			_adpf
999			_c45646 _d45646