000			01434cam a2200397 a 4500
001			128162
005			20230410115753.0
008			120112s2012 nyu b 000 0 eng
035			_a17117371
010			_a 2011053242
020			_a9780312552299 (hardcover)
040			_aDLC _cDLC _dDLC
041			_aEng
042			_apcc
050	1	4	_aHM 1176 _bC891r 2012
082	0	0	_a302/.13
100	1		_aCrano, William D., _d1942-
245	1	4	_aThe rules of influence : _bwinning when you're in the minority / _cWilliam D. Crano.
250			_a1st ed.
260			_aNew York : _bSt. Martin's Press, _c2012.
300			_a279 p. ; _c25 cm.
504			_aIncludes bibliographical references.
505	0		_aWho and what is a minority? -- How our groups define who we are -- You in or out? -- Re-sizing Goliath -- The Holy Trinity (plus one) of minority influence -- Making the subjective objective -- Things are not always as they seem -- Getting it all wrong -- The empire strikes back -- The new rules of influence.
650		0	_aSocial influence.
650		0	_aInfluence (Psychology)
650		0	_aSocial groups _xPsychological aspects.
650		0	_aMinorities.
650		0	_aMajorities.
650		4	_aInfluencia social.
650		4	_aPsicología social.
650		4	_aGrupos sociales _xAspectos psicológicos.
650		4	_aDinámica de grupos.
650		4	_aMinorías.
942			_2lcc _cbk
946			_advf
999			_c47663 _d47663