000			03134cam a2200361 a 4500
999			_c48018 _d48018
003			BJBSDDR
005			20230410115804.0
007			ta
008			061228s2007 dcua b 001 0 eng
020			_a9780872893405 (alk. paper)
020			_a0872893405
040			_aDLC _cDLC _bspa
041			_aeng
043			_an-us---
050	0	0	_aHM 1236 _bA825p 2007
082	0	0	_a303.3/80973
100	1		_aAsher, Herbert B., _d1944-
245	1	0	_aPolling and the public : _bwhat every citizen should know / _cHerbert Asher.
250			_a7th ed.
260			_aWashington, DC : _bCQ Press, _cc2007.
300			_axiii, 255 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references (p. 219-238) and indexes.
505			_aPreface -- 1: Polling And The Public -- Importance of polls -- Pervasiveness of polls -- Commissioned polls -- Citizen as a consumer of polls -- Citizens' views of polls -- Polling and democracy -- Exercises -- 2: Problem Of Nonattitudes -- Example of nonattitudes -- Use of screening questions -- Nonattitudes and the middle position in survey questions -- Response instability and nonattitudes -- Implications for democracy and public policy -- Conclusion -- Exercises -- 3: Wording And Context Of Questions -- Question wording -- Question order and context -- Conclusion -- Exercises -- 4: Sampling Techniques -- Nonprobability sampling -- Sampling designs -- Sample size and sampling error -- Total versus actual sample size -- Response rates -- Weighting the sample -- Conclusion -- Exercises -- 5: Interviewing And Data Collection Procedures -- Methods of collecting polling information -- Interviewer effects in public opinion polling -- Internet polling -- Conclusion -- Exercises -- 6: Media And The Polls -- Standards for reporting results -- Substantive interpretation of polls -- Media, polls, and the news reporting emphasis -- Conclusion -- Exercises -- 7: Polls And Elections -- Sponsors of election polls -- Types of election polls -- Uses of polls by candidates -- Polls in the presidential selection process -- When and why election predictions are wrong -- How preelection polls affect voters -- Conclusion -- Exercises -- 8: Analyzing And Interpreting Polls -- Choosing items to analyze -- Examining trends with polling data -- Examining subsets of respondents -- Interpreting poll results -- When polls conflict: a concluding example -- Exercises -- 9: Polling And Democracy -- How to evaluate polls: a summary -- Polls and their effect on the political system -- Conclusion -- Exercise -- Web sites -- References -- Index.
650		0	_aPublic opinion polls.
650		0	_aPublic opinion _zUnited States.
650		4	_aEncuestas de la opinión pública _97951
650		4	_aEncuestas sociales _910424
650		4	_aOpinión pública _zEstados Unidos _95092
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip077/2006103395.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK