000 02337cam a2200421 4500
001 3783
003 BJBSDDR
005 20240207160106.0
007 ta
008 060907s1999 cau eng
020 _a0761911464 (alk. paper)
020 _a9780761911463 (alk. paper)
020 _a0761911472 (pbk.)
020 _a9780761911470 (pbk.)
035 _a(OCoLC)ocn246337447
035 _a(OCoLC)246337447
040 _beng
_cDLC
041 _aeng
050 1 4 _aHM 263
_bJ87p 1999
082 0 0 _a303.375
100 1 _aJowett, Garth.
_933925
245 1 0 _aPropaganda and persuasion /
_cGareth S. Jowett; Victoria O'Donnell.
250 _a3rd edition
260 _aThousand Oaks :
_bSage Publications,
_c1999.
300 _axviii, 430 pages :
_billustrations ;
_c24 cm.
500 _aIncludes index.
505 0 _aWhat is propaganda, and how does it differ from persuasion? Propaganda through the ages Propaganda institutionalized Propaganda and persuasion examined Propaganda and psychological warfare How to analyze propaganda Propaganda in action : four case studies How propaganda works in modern society
520 _aPropaganda and Persuasion, Third Edition, has been revised, updated, and expanded Authors Garth S. Jowett and Victoria O'Donnell offer a broad and intelligent scope of propaganda and persuasion. The first part covers a comprehensive understanding of what propaganda is, the history of propaganda, media and developing audiences, propaganda and persuasion theory and research, and the use of propaganda in psychological warfare. The second part offers original methods of propaganda analysis, one new case study and three revised case studies, and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda.
650 0 _aPropaganda.
650 0 _aPersuasion (Psychology)
650 4 _aPropaganda
_93704
650 4 _aPersuasión (Psicología)
_94123
700 1 _aO'Donnell, Victoria
_934248
856 4 _uhttp://www.loc.gov/catdir/enhancements/fy0656/99006010-d.html
856 4 _uhttp://www.loc.gov/catdir/enhancements/fy0656/99006010-t.html
856 4 _uhttp://www.loc.gov/catdir/enhancements/fy0734/99006010-b.html
942 _2lcc
_cBK
999 _c48093
_d48093