000			02839cam a2200385 a 4500
001			117515
005			20230410115807.0
008			970331s2001 nyua b 001 0 eng
020			_a9780805074031
020			_a0805074031
020			_a0716728621 (alk. paper)
040			_aDLC _cDLC _dDLC
050	1	4	_aHM 263 _bP912a 2001
082	0	0	_a303.375
100	1		_aPratkanis, Anthony R.
245	1	0	_aAge of propaganda : _bthe everyday use and abuse of persuasion / _cAnthony R. Pratkanis and Elliot Aronson.
260			_aNew York : _bHolt Paperbacks, _c2001.
300			_axv, 416 p. : _bill. ; _c24 cm.
500			_a"Primero publicado en tapa dura en 1992 por WH Freeman and Company. Primera Owl Books edición 2002"
504			_aIncludes bibliographical references (p. [357]-397) and index.
505	0		_aOur age of propaganda -- Mysterious influence -- Mindless propaganda, thoughtful persuasion -- The rationalizing animal -- The four stratagems of influence -- Words of influence -- Pictures in our heads -- Saddam Hussein : the Hitler of Baghdad? -- Questionable persuasion -- The power of decoys -- The psychology of factoids -- The credible communicator -- Breakfast of champions, junk food for the self -- How do you persuade if everyone knows you are untrustworthy, unbelievable, and disliked? -- The manufacture of credibility -- Prizefighter slays eleven with one look : the influence of mass media models -- Packages -- Self-sell -- Naked attics and neighborhood war heroes : on vividness in communication -- Why do they keep repeating the same ads? -- If you have nothing to say--distract them -- If you want to gain an inch, ask for a mile--sometimes! -- Protagoras' ideal : one-sided puffery versus two-sided debate -- The fear appeal -- The granfalloon technique -- Guilt sells -- What is the influence of one flower given? -- The committed heart -- To practice what you preach -- The psychology of scarcity and the mystique of phantoms -- Education or propaganda? -- What is news? -- On the ineffectiveness of information campaigns -- Subliminal sorcery : who is seducing whom? -- Persuasion direct -- How to become a cult leader -- Propaganda in the Third Reich : a case for uncertainty -- Is forewarned forearmed? Or how to really resist propaganda -- What we can do to stop propaganda in its tracks -- Peitho's children.
650		0	_aPropaganda.
650		0	_aPersuasion (Psychology)
650		0	_aPublic opinion.
650		0	_aAdvertising.
650		0	_aTelevision in propaganda.
650		4	_aPrimera Jornada de Catalogacion.
650		4	_aPersuasión (Psicología)
650		4	_aPropaganda.
650		4	_aProtección del consumidor.
650		4	_aPsicología social.
650		4	_aPublicidad.
700	1		_aAronson, Elliot.
942			_2lcc _cbk
999			_c48109 _d48109