000			01979cam a2200337 4500
001			2419
005			20230410115808.0
008			060907n2002 nyu eng
035			_9funglode2429
010			_a 2002280184
035			_a(OCoLC)ocm49313415
020			_a1572307269
020			_a9781572307261
050	1	4	_aHM 263 _bS775p 2002
082	0	0	_a659.2072
100	1		_aStacks, Don W.
245	1	0	_aPrimer of public relations research / _cDon W. Stacks.
246	3		_aPublic relations research
260			_aNew York : _bGuilford, _cc2002.
300			_aix, 318 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aAn introduction to research in public relations. Research -- Management of research in public relations -- Ethical concerns in public relations research. Informal research methodology. Historical and secondary research methods -- Case studies -- Informal methods of observing people -- Content analysis. Formal research methodology. Measurement in public relations -- Sampling messages and people -- Survey and poll methods -- Experimental method -- Descriptive statistical reasoning and computer analysis -- Inferential statistical reasoning and computer analysis. Obtaining and reporting public relations research. Writing and evaluating the request for research proposal -- Writing and presenting the final research report.
650		0	_aPublic relations _xResearch.
650		4	_aRelaciones públicas _xInvestigaciones.
650		6	_aRelations publiques _xRecherche.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/guilford051/2002280184.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/description/guilford051/2002280184.html
856	4	1	_3Table of contents _uhttp://www.loc.gov/catdir/toc/guilford041/2002280184.html
856	4	1	_3Sample text _uhttp://www.loc.gov/catdir/enhancements/fy0650/2002280184-s.html
942			_2lcc _cbk
999			_c48126 _d48126