000			01521cam a2200337 a 4500
001			117973
005			20230410115828.0
008			960129s1996 nyua b 001 0 eng
035			_9(DLC) 96002243
035			_a4469032
942			_2lcc _cbk
010			_a 96002243
020			_a0465061680
040			_aDLC _cDLC _dDLC
043			_an-us---
050	1	4	_aHM263 _b.E849 1996
082	0	0	_a659.2 _220
100	1		_aEwen, Stuart.
245	1	0	_aPR! : _ba social history of spin / _cStuart Ewen.
246	3	0	_aSocial history of spin
250			_a1st ed.
260			_aNew York : _bBasic Books, _cc1996.
300			_axv, 480 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 449-470) and index.
505	0		_aStagecracft and truth in an age of public relations -- " The crowd is the saddle " : progressive politics and the rise of public relations -- Changing rhetorics of persuasion -- Battles for the " American Way " -- Commercializing the cosmos.
520			_aPR ! is Stuart Ewen' s pathbreaking history of public relations. It begins with the first world war when Ivy lee, one of the nation' s first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society. Ewen chronicles the development of a culture we now take for granted.
650		0	_aPublic relations.
650		0	_aPublic relations _zUnited States.
920			_a**LC HAS REQ'D # OF SHELF COPIES**
946			_aIMRO
999			_c48765 _d48765