000			03624cam a2200409 i 4500
001			116740
005			20230410115832.0
008			130516s2013 nyu 000 0 eng
035			_a17741601
925	0		_aacquire _b2 shelf copies _xpolicy default
942			_2lcc _cbk
010			_a 2013016797
020			_a9781137278784 (hardback)
040			_aDLC _beng _cDLC _erda _dDLC
041			_aEng
042			_apcc
050	1	4	_aHM851 _b.S748 2013
082	0	0	_a302.23/1 _223
084			_aBUS007000 _aBUS103000 _aBUS063000 _2bisacsh
100	1		_aStibel, Jeffrey M.
245	1	0	_aBreakpoint : _bwhy the web will implode, search will be obsolete, and everything else you need to know about technology is in your brain / _cJeff Stibel.
264		1	_aNew York, NY : _bPalgrave Macmillan, _c2013.
300			_a246 pages ; _c25 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
505			_aIntroduction, reindeer, networks -- Ants, anternets, manure -- Cannibals, brains, Internets -- Slaves, neurons, the Web -- Bread, mobile, social -- Chiefs, search, context -- Crowds, poets, Shakespeare -- Squirts, profit, traffic -- Pheromones, language, mirrors -- EEG, ESP, AI -- Conclusion, termites, extinction -- Afterword: The Internet is a brain.
520			_a"What can the human brain and its relationship to the internet tell us about our society, our technologies, and our businesses? A lot, as it turns out. The internet today is a virtual replica of the brain, and the networks that leverage it grow and collapse in ways that are easily predictable if you understand the brain and other biological networks. We're living in the midst of a networking revolution. All of the major technology innovations of the 21st century - social networking, cloud computing, search engines, and crowdsourcing, to name a few - leverage the internet and are thus bound by the rules of networks. We've seen the exponential growth of these technologies, and they've led to a more efficient and tightly connected world. But what many people don't realize is that all networks eventually reach a breakpoint and collapse. This happens in the brain, it happens in nature, it happened to MySpace, and it will happen to Facebook and Google. It is critical to understand where the breakpoint is in the networks you use in order to achieve optimum success. Navigating the world of new technologies today can be like walking through a minefield unless you know the path. Imagine what you could do with a roadmap for where things are headed? In this look at the future of business and technology, neuroscientist and entrepreneur Jeff Stibel shows how the brain can act as a guide to understanding the future of the internet and the constellation of businesses and technologies that run on it. He'll show how leaders like Marissa Mayer are using artificial intelligence to literally remake Yahoo! and how startups like oDesk and Kickstarter are using crowdsourcing, the next wave of revolutionary technology, to create something much larger and "smarter" than the sum of their parts"-- _cProvided by publisher.
650		0	_aInternet _xSocial aspects.
650		0	_aOnline social networks.
650		0	_aBrain.
650		7	_aBUSINESS & ECONOMICS / Business Communication / General. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Organizational Development. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Strategic Planning. _2bisacsh
856	4	2	_3Cover image _uhttp://www.netread.com/jcusers2/bk1388/784/9781137278784/image/lgcover.9781137278784.jpg
946			_adpf
999			_c48881 _d48881