000			01534cam a2200361 4500
001			5963
005			20230410120904.0
008			060907n1999 cau eng
020			_a0761909583
035			_9funglode6018
041			_aeng
050	1	4	_aJA 85 _bN551m 1999
100	1		_aNewman, Bruce I.
245	1	4	_aThe mass marketing of politics : _bdemocracy in an age of manufactured images / _cBruce I. Newman
260			_aThousand Oaks : _bSage Publications, _c1999
300			_axviii, 166 p. ; _c24 cm.
505	0		_aThe impact of marketing on democracy -- From party politics to mass marketing -- The ABC’s of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
650		0	_aPresidents _zUnited States _xElection.
650		0	_aPolitical campaigns _zUnited States.
650		0	_aCommunication in politics.
650		0	_aPublic relations and politics
650		0	_aAdvertising, Political
650		0	_aCampaign management.
650		4	_aPresidentes _zEstados Unidos _xElección.
650		4	_aLas campañas políticas _zEstados Unidos.
650		4	_aComunicación en la política.
650		4	_aLas relaciones públicas y la política.
650		4	_aPublicidad política.
650		4	_aGestión de Campaña.
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0655/99006266-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0655/99006266-t.html
942			_2lcc _cbk
999			_c53836 _d53836