000 02579cam a2200361 a 4500
999 _c56695
_d56695
003 BJBSDDR
005 20230410121033.0
007 ta
008 120203s2012 nju 001 0 eng
020 _a9781118271599 (cloth)
035 _a17148530
040 _aDLC
_cDLC
_bspa
041 _aEng
042 _apcc
043 _an-us---
050 1 4 _aJK 1118
_bV222i 2012
082 0 0 _a324/.40973
_223
100 1 _aVance, Stephanie D.,
_d1966-
245 1 4 _aThe influence game :
_b50 insider tactics from the Washington, D.C. lobbying world that will get you to yes /
_cStephanie Vance.
246 3 0 _a50 insider tactics from the Washington, D.C., lobbying world that will get you to yes
246 3 0 _aFifty insider tactics from the Washington, D.C., lobbying world that will get you to yes
260 _aHoboken, N.J. :
_bWiley,
_cc2012.
300 _axii, 196 p. ;
_c24 cm.
500 _aIncludes index.
505 _aAcknowledgments v Introduction vii 1 Principles of Influence 1 2 Know What You Want 27 3 Know the Competition 49 4 Know the Arena 67 5 Know Your Primary Audience The Influencees 81 6 Find Your Surrogates The Influentials 95 7 The Campaign Plan 113 8 Crafting a Winning Message 135 9 Delivering the Message 155 10 The End Game 171 Index 189
520 _a"Get what you want, every time!Imagine a world where you are offered every job you seek; every business venture you undertake is successful; and every potential customer you approach buys your product. Now imagine that all of this can be achieved--ethically and honestly. All you need is the help of one battle-tested guide, The Influence Game. Former Washington, D.C. lobbyist Stephanie Vance dispenses everything she's learned about effective (and, believe it or not, honest) persuasion. Learn how to apply this power to any situation by using D.C. insider influence strategies and applying a step-by-step, easy-to-understand process for success. Learn how to develop and articulate effective goals Structure both long and short-term persuasion efforts Identify and research primary and secondary audiences Crafting those all important personal stories Stephanie Vance has seen the influence game from every angle. Follow her lead to get past being heard to the real goal of being agreed with"--
_cProvided by publisher.
650 0 _aLobbying
_zUnited States.
650 4 _aCabildeo
_97689
_zEstados Unidos
650 4 _aTácticas políticas
_97691
856 4 2 _3Cover image
_uhttp://catalogimages.wiley.com/images/db/jimages/9781118271599.jpg
942 _2lcc
_cBK
946 _advf