| 000 | 02493cam a2200289 4500 | ||
|---|---|---|---|
| 001 | 1414 | ||
| 005 | 20230410123402.0 | ||
| 008 | 060907n1997 mau eng | ||
| 020 | _a0240802764 (pbk. : alk. paper) | ||
| 020 | _a9780240802763 (pbk. : alk. paper) | ||
| 035 | _9funglode1421 | ||
| 041 | _aeng | ||
| 050 | 1 | 4 |
_aK 1420 _bL975c 1997 |
| 100 | 1 | _aLutzker, Arnold P | |
| 245 | 1 | 0 |
_aCopyrights and trademarks for media professionals / _cArnold P. Lutzker |
| 260 |
_aNew York : _bFocal Press, _c1997 |
||
| 300 |
_ax, 194 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aBroadcast & cable series | |
| 520 | _aOverview of copyright : Big picture, 3. -- What is copyright?, 7. -- The copyringht : The coin of copyright, 17. -- Limitations on copyright : The Chili pepper of copyright, 25. -- Remedies for infringement : Paying the price, 39. -- Ownership of copyright : Keeping what's yours, 43. -- Trademarks, 53. -- What is a tradermak?, 53. -- The trademark systems : Claiming your mark, 65. -- Strategy for acquiring trademark rights : A how to for branding, 75. -- Likelihood of confusion : The acid test, 81. -- Trademarks and licensing : The acid test, 81. -- Trademarks and licensing : The extra opportunity, 87. -- Unfair competition, publicity, and privacy : Filling in the holes, 91. -- Three content : Broadcasting and film, 97. -- News programming : Competition for content, 99. -- Music rights in broadcasting : They're playing our song, 109. -- Advestising : Being content with commercial content, 119. -- The olympics : The law of the rings, 123. -- Call signs, slogans, jingles, and characters : The bits and pieces of broadcasting, 127. -- Colorization and artists' rights : Whose work is it?, 133. -- licensing and distributing : The business of programming, 139. -- Content and new media : Cable, satellite, telephone, and the internet, 149. -- Five hundred channels : A pipe dream, 151. -- Compulsory licensing : Government's helping hand, 157. -- Media consolidation : Content synergy, 167. -- Cyberspace : The code of the wild west revisited, 171. -- Tradermarks and the internet : What's in a name?, 177 | ||
| 650 | 0 | _aCopyright | |
| 650 | 0 |
_aCopyright _zUnited States. |
|
| 650 | 0 |
_aTrademarks _xLaw and legislation |
|
| 830 | 0 | _aBroadcasting & cable series. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/els032/96052114.html |
| 856 | 4 | 1 |
_3Table of content _uhttp://www.loc.gov/catdir/toc/els032/96052114.html |
| 942 |
_2lcc _cbk |
||
| 999 |
_c60362 _d60362 |
||