000			01923cam a2200301 i 4500
001			122126
005			20230410124113.0
008			160307s2014 ilua rbi 001 0 eng d
020			_a9780226151625
020			_a022615162X
041	0		_aeng
050	1	4	_aML 3790 _bT246s 2014
082	0	0	_a306.4/8420973
100	1		_aTaylor, Timothy Dean
245	1	4	_aThe sounds of capitalism : _badvertising, music, and the conquest of culture / _cTimothy D. Taylor
260			_aChicago ; London : _bThe University of Chicago Press, _c2014
300			_axix, 345 p. : _bill. ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses -- The Great Depression and the rise of the radio jingle -- Music, mood, and television : the discovery and use of emotion in advertising music -- The industrialization and standardization of jingle production -- The discovery of youth -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie.
520			_aFrom the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. This book tells the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.
650		0	_aMusic in advertising _zUnited States.
650		0	_aAdvertising _zUnited States _xHistory _y20th century.
650		0	_aMass media and music _zUnited States.
650		4	_aMúsica en publicidad _zEstados Unidos.
650		4	_aPublicidad _xHistoria _zEstados Unidos.
942			_2lcc _cbk
946			_aJaaM
999			_c71065 _d71065