000			01837cam a2200289 4500
001			3002
005			20230410124214.0
008			060907s1998 enk eng
020			_a0761915370
035			_9funglode3014
020			_a0761915370 (pbk. : acid-free paper)
040			_aDLC _cDLC _dDLC
050	1	4	_aP 91.3 _bB496m 1998
082	0	0	_a302.23/072
100	1		_aBerger, Arthur Asa, _d1933-
245	1	0	_aMedia research techniques / _cArthur Asa Berger.
250			_a2nd ed.
260			_aThousand Oaks : _bSage Publications, _c1998.
300			_aviii, 175 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 167-168) and indexes.
505	0		_aGuided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
650		0	_aMass media _xResearch _xMethodology.
650		4	_aMedios de comunicación _xInvestigación _xMetodología
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0656/97045406-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0656/97045406-t.html
942			_2lcc _cbk
999			_c73094 _d73094