000			02075cam a2200385 a 4500
001			2615378
003			BJBSDDR
005			20240909123736.0
007			ta
008			980514s1999 nju b 001 0 eng
010			_a 98023331
020			_a080583026X (alk. paper)
020			_a9780805830262
040			_aDLC _cDLC _dDLC _beng
041			_aeng
050	1	4	_aP 96 _bM489 1999
082	0	0	_a302.23/068
245	0	0	_aMedia management : _ba casebook approach / _cArdyth Broadrick Sohn ... [et al.].
250			_a2nd edition
260			_aMahwah, N.J. : _bL. Erlbaum Associates, _c1999.
300			_ax, 383 pages ; _c24 cm.
440		0	_aLEA's communication series _912682
500			_aRev. ed. of: Media management / Stephen Lacy. 1st ed. 1993.
504			_aIncludes bibliographical references (pages 359-369) and indexes.
505	0		_aPreface. Managerial Decision Making. Leadership and the Workforce. Motivation. The Structure of Media Organizations. Technology and the Future. Media Regulation and Self-Regulation. Planning. Market Analysis. Marketing and Research. Budgeting and Decision Making. Extended Case Studies:The Case of Profits vs. Public Interest: Clearance at KCMO-TV. The Case of Capital Investment and The Call & Journal.
520			_aUsing case studies of media management, this volume provides exercises including practice in role playing, leadership, communication and decision making with consequences. Students are encouraged to distinguish between arts, activities, actors, meanings, relationships and settings of importance.
650		0	_aMass media _xManagement _xCase studies.
650		4	_aComunicación _91955
650		4	_aMedios de comunicación de masas _91578
700	1		_aSohn, Ardyth Broadrick, _d1946- _938360
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0745/98023331-d.html
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK
999			_c73649 _d73649