| 000 | 01729cam a22003018a 4500 | ||
|---|---|---|---|
| 001 | 29620 | ||
| 005 | 20230410130359.0 | ||
| 008 | 050418s2005 nju b 001 0 eng | ||
| 035 | _a13934055 | ||
| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
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| 942 |
_2lcc _cbk |
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| 010 | _a2005040134 | ||
| 020 | _a0805855890 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dDLC |
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| 042 | _apcc | ||
| 050 | 1 | 4 |
_aP 96 _bM489 2005 |
| 082 | 0 | 0 |
_a302.23/068 _222 |
| 245 | 0 | 0 |
_aMedia product portfolios : _bissues in management of multiple products and services / _cedited by Robert G. Picard. |
| 260 |
_aMahwah, NJ : _bLawrence Erlbaum, _c2005. |
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| 300 | _a266 p. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aThe nature of media product portfolios / Robert G. Picard -- Product portfolios, diversification, and sustainability of media firms / H.L. (Hans) Kranenburg -- Media portfolio development / Leona Achtenhagen -- Strategic leadership and media portfolio development / Ethel Brundin and Leif Melin -- Clustering media operations / Hugh J. Martin -- Product platforms for the media industry / Thomas Hess -- Cross-promotion and branding of media product portfolios / Maria Norbäck -- Strategic direction and control of portfolios / Mart Ots -- Issues and strategies in managing product portfolios across borders and cultures / Min Hang -- Portfolio internationalization / Annette Risberg and Leif Melin. | |
| 650 | 0 |
_aMass media _xManagement. |
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| 650 | 0 |
_aMass media _xEconomic aspects. |
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| 700 | 1 | _aPicard, Robert G. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0623/2005040134-d.html |
| 963 | _aEileen Meehan, 201-258-2229, email: eileen.meehan@erlbaum.com | ||
| 999 |
_c73744 _d73744 |
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