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| 008 | 910328s1991 enka b 001 0 eng | ||
| 010 | _a 91015353 | ||
| 035 | _a(OCoLC)ocm23655201 | ||
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| 050 | 1 | 4 |
_aP 96 _bN489f 1991 |
| 049 | _aGRAL | ||
| 100 | 1 | _aNeuman, W. Russell. | |
| 245 | 1 | 4 |
_aThe future of the mass audience / _cW. Russell Neuman. |
| 260 |
_aCambridge [England] ; _aNew York : _bCambridge University Press, _c1991. |
||
| 300 |
_axiv, 202 p. : _bill. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references (p. 179-193) and index. | ||
| 505 | 0 | _aTwo theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience. | |
| 650 | 0 |
_aMass media _xAudiences. |
|
| 650 | 0 |
_aMass media _xTechnological innovations. |
|
| 650 | 0 |
_aMass media _xPsychological aspects. |
|
| 653 | 0 | _aMass media | |
| 650 | 6 |
_aMédias _xPublics. |
|
| 650 | 6 |
_aMédias _xInnovations. |
|
| 650 | 6 |
_aMédias _xAspect psychologique. |
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| 650 | 1 | 7 |
_aMassamedia. _2gtt |
| 650 | 1 | 7 |
_aPubliek. _2gtt |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/cam024/91015353.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/cam025/91015353.html |
| 938 |
_aBaker and Taylor _bBTCP _n91015353 |
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