000 02146cam a2200553 a 4500
001 54433
005 20230410130359.0
008 910328s1991 enka b 001 0 eng
010 _a 91015353
035 _a(OCoLC)ocm23655201
040 _aDLC
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015 _aGB91-57229
019 _a24749518
020 _a0521413478
020 _a9780521413473
020 _a0521424046 (pbk.)
020 _a9780521424042 (pbk.)
029 1 _aNLGGC
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035 _a(OCoLC)23655201
_z(OCoLC)24749518
050 1 4 _aP 96
_bN489f 1991
049 _aGRAL
100 1 _aNeuman, W. Russell.
245 1 4 _aThe future of the mass audience /
_cW. Russell Neuman.
260 _aCambridge [England] ;
_aNew York :
_bCambridge University Press,
_c1991.
300 _axiv, 202 p. :
_bill. ;
_c23 cm.
504 _aIncludes bibliographical references (p. 179-193) and index.
505 0 _aTwo theories of the communications revolution -- The logic of electronic integration -- The psychology of media use -- The fragmentation of the mass audience -- The political economy of the mass media -- The future of the mass audience.
650 0 _aMass media
_xAudiences.
650 0 _aMass media
_xTechnological innovations.
650 0 _aMass media
_xPsychological aspects.
653 0 _aMass media
650 6 _aMédias
_xPublics.
650 6 _aMédias
_xInnovations.
650 6 _aMédias
_xAspect psychologique.
650 1 7 _aMassamedia.
_2gtt
650 1 7 _aPubliek.
_2gtt
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/cam024/91015353.html
856 4 1 _3Table of contents
_uhttp://www.loc.gov/catdir/toc/cam025/91015353.html
938 _aBaker and Taylor
_bBTCP
_n91015353
938 _aYBP Library Services
_bYANK
_n463302
938 _aBaker & Taylor
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_c99.00
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938 _aBaker & Taylor
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