000 01190cam a2200337 a 4500
999 _c73765
_d73765
003 BJBSDDR
005 20230410130400.0
007 ta
008 020822s2003 njua b 001 0 eng
020 _a0805840877 (alk. paper)
020 _a0805840885 (pbk. : alk. paper)
035 _a12903725
040 _aDLC
_cDLC
_bspa
041 _aspa
050 1 4 _aBF 637
_bP451d 2003
100 1 _aPerloff, Richard M.,
_d1951-
245 1 4 _aThe dynamics of persuasion :
_bcommunication and attitudes in the 21st century /
_cRichard M. Perloff.
250 _a2nd ed.
260 _aMahwah, N.J. :
_bLawrence Erlbaum Associates,
_c2003.
300 _axvi, 392 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references (p. 341-378) and indexes.
650 0 _aMass media
_xPsychological aspects.
650 0 _aPersuasion (Psychology)
650 0 _aAttitude change.
650 4 _aPersuasión (Psicología)
_94148
650 4 _aActitud (Psicología).
_9270
650 4 _aCambio de actitud
_94149
650 4 _aComunicación
_94150
_xAspectos psicológicos
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0629/2002033865-d.html
942 _2lcc
_cBK