| 000 | 01190cam a2200337 a 4500 | ||
|---|---|---|---|
| 999 |
_c73765 _d73765 |
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| 003 | BJBSDDR | ||
| 005 | 20230410130400.0 | ||
| 007 | ta | ||
| 008 | 020822s2003 njua b 001 0 eng | ||
| 020 | _a0805840877 (alk. paper) | ||
| 020 | _a0805840885 (pbk. : alk. paper) | ||
| 035 | _a12903725 | ||
| 040 |
_aDLC _cDLC _bspa |
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| 041 | _aspa | ||
| 050 | 1 | 4 |
_aBF 637 _bP451d 2003 |
| 100 | 1 |
_aPerloff, Richard M., _d1951- |
|
| 245 | 1 | 4 |
_aThe dynamics of persuasion : _bcommunication and attitudes in the 21st century / _cRichard M. Perloff. |
| 250 | _a2nd ed. | ||
| 260 |
_aMahwah, N.J. : _bLawrence Erlbaum Associates, _c2003. |
||
| 300 |
_axvi, 392 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 341-378) and indexes. | ||
| 650 | 0 |
_aMass media _xPsychological aspects. |
|
| 650 | 0 | _aPersuasion (Psychology) | |
| 650 | 0 | _aAttitude change. | |
| 650 | 4 |
_aPersuasión (Psicología) _94148 |
|
| 650 | 4 |
_aActitud (Psicología). _9270 |
|
| 650 | 4 |
_aCambio de actitud _94149 |
|
| 650 | 4 |
_aComunicación _94150 _xAspectos psicológicos |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0629/2002033865-d.html |
| 942 |
_2lcc _cBK |
||