| 000 | 02479cam a22003858a 4500 | ||
|---|---|---|---|
| 999 |
_c73801 _d73801 |
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| 003 | BJBSDDR | ||
| 005 | 20230410130402.0 | ||
| 007 | ta | ||
| 008 | 080306s2009 nyu b 001 0 eng | ||
| 020 | _a9780805862959 (pbk) | ||
| 020 | _a0805862951 (pbk) | ||
| 040 |
_aDLC _cDLC _bspa |
||
| 041 | _aeng | ||
| 050 | 1 | 4 |
_aP 96 _bW578m 2009 |
| 082 | 0 | 0 | _a808.066302 |
| 100 | 1 |
_aWhitaker, W. Richard _q(Wayne Richard), _d1940- |
|
| 245 | 1 | 0 |
_aMediawriting : _bprint, broadcast, and public relations / _cby W. Richard Whitaker, Janet E. Ramsey, and Ronald D. Smith. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York : _bRoutledge/Taylor and Francis Group, _c2008. |
||
| 300 |
_axix, 418 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncluye referencias bibliográficas e índice. | ||
| 505 | _aCommunication theory and news values -- Ethical and legal issues in media writing -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Research in communication -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing: organizational media -- Public relations writing: news media -- Advertising copywriting -- Afterword: you and the future. | ||
| 520 | _a"This exciting new text is a comprehensive introduction to writing fundamentals for tomorrow's media practitioners. Chapters on print, broadcasting and public relations writing go beyond "how to" and explain why decisions are made as they are. Basic concepts are outlined in each chapter and then students are asked to apply these concepts to real-life situations through specific writing exercises. With a unique focus on how new technology is impacting the field, Media Writing develops the professional skills and attitudes that future reporters, broadcasters and public relations professionals need to be effective and successful writers for the media."--Jacket. | ||
| 650 | 4 |
_aMedios de comunicación de masas _91587 |
|
| 650 | 0 |
_aMass media _xAuthorship. |
|
| 650 | 0 |
_aBroadcast journalism _xAuthorship. |
|
| 650 | 4 |
_aPeriodismo por televisión _919484 |
|
| 650 | 0 |
_aPublic relations _xAuthorship. |
|
| 650 | 0 |
_aJournalism _xAuthorship. |
|
| 650 | 4 |
_aPeriodismo _xAutoría _94103 |
|
| 700 | 1 |
_aRamsey, Janet E. _921857 |
|
| 700 | 1 |
_aSmith, Ronald D., _d1948- _921858 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0813/2008010584.html |
| 942 |
_2lcc _cBK |
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