| 000 | 00892cam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 28567 | ||
| 005 | 20230410130548.0 | ||
| 008 | 980305s1997 sp a b 000 0 spa | ||
| 035 | _9(DLC) 98122738 | ||
| 035 | _a731514 | ||
| 942 |
_2lcc _cbk |
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| 010 | _a 98122738 | ||
| 020 | _a8431315547 | ||
| 040 |
_aDLC _cDLC |
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| 043 | _ae-sp--- | ||
| 050 | 1 | 4 |
_aPN 1992.6 _bE82 1997 |
| 245 | 0 | 0 |
_aEstrategias de marketing de las empresas de televisión en España / _cAlfonso Sánchez-Tabernero ... [et al.]. |
| 260 |
_aPamplona : _bEdiciones Universidad de Navarra, _cc1997. |
||
| 300 |
_a293 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aComunicación | |
| 504 | _aIncludes bibliographical references (p. 279-293). | ||
| 650 | 0 |
_aTelevision broadcasting _zSpain _xMarketing. |
|
| 700 | 2 | _aSánchez-Tabernero, Alfonso. | |
| 830 | 0 | _aColección Comunicación (Pamplona, Spain) | |
| 922 | _aax | ||
| 999 |
_c76204 _d76204 |
||