| 000 | 02364cam a2200361 a 4500 | ||
|---|---|---|---|
| 001 | 110534 | ||
| 005 | 20230410130555.0 | ||
| 008 | 110225s2011 njua 001 0aeng | ||
| 035 | _a16667423 | ||
| 010 | _a 2011008894 | ||
| 020 | _a9781118004760 (hardback) | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 1 | 4 |
_aPN 1992.8 _bR712w 2011 |
| 082 | 0 | 0 | _a384.5506 |
| 084 |
_aBUS027000 _2bisacsh |
||
| 100 | 1 | _aRoedy, Bill. | |
| 245 | 1 | 0 |
_aWhat makes business rock : _bbuilding the world's largest global networks / _cBill Roedy with David Fisher. |
| 260 |
_aHoboken, N.J. : _bWiley, _c2011. |
||
| 300 |
_axvii, 281 p., [8] p. of plates : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 520 |
_a"Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms. Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland. A business book masquerading as the memoir of one of the most important people in the music industry. Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world."-- _cProvided by publisher. |
||
| 600 | 1 | 0 | _aRoedy, Bill. |
| 610 | 2 | 0 | _aMTV Networks. |
| 650 | 0 |
_aMass media _zUnited States _vBiography. |
|
| 650 | 0 |
_aRock videos _zUnited States. |
|
| 650 | 4 |
_aLos medios de comunicaciones _zEstados Unidos _vBiografĂa. |
|
| 650 | 4 |
_aVideos de Rock _zEstados Unidos. |
|
| 700 | 1 |
_aFisher, David, _d1946- |
|
| 942 |
_2lcc _cbk |
||
| 946 | _aYSL | ||
| 999 |
_c76419 _d76419 |
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