000			02364cam a2200361 a 4500
001			110534
005			20230410130555.0
008			110225s2011 njua 001 0aeng
035			_a16667423
010			_a 2011008894
020			_a9781118004760 (hardback)
040			_aDLC _cDLC _dDLC
042			_apcc
043			_an-us---
050	1	4	_aPN 1992.8 _bR712w 2011
082	0	0	_a384.5506
084			_aBUS027000 _2bisacsh
100	1		_aRoedy, Bill.
245	1	0	_aWhat makes business rock : _bbuilding the world's largest global networks / _cBill Roedy with David Fisher.
260			_aHoboken, N.J. : _bWiley, _c2011.
300			_axvii, 281 p., [8] p. of plates : _bill. ; _c24 cm.
500			_aIncludes index.
520			_a"Global business lessons from Bill Roedy, the man who built the world's largest entertainment network. What Makes Business Rock is the compelling story of how Bill Roedy, the Chairman and CEO of MTV International, built the largest international entertainment network in existence, much of the time having to make up answers for questions which had never before been asked.. It's a free-wheeling, rock and rolling tale filled with a fascinating cast of characters including British entrepreneur Robert Maxwell, Rupert Murdoch and Sumner Redstone, Bono, the Pope, and a range of legendary politicians such as Nelson Mandela, Vladimir Putin, and Fidel Castro.. An important primer on how to build and manage a business in an environment of continually evolving and developing communications platforms. Deals with the cultural demands of countries as diverse as China, Zambia, and Ireland. A business book masquerading as the memoir of one of the most important people in the music industry. Entertaining and engaging, What Makes Business Rock offers an up close look at Bill Roedy the person and professional, and uncovers the innovative strategies he used to help make MTV the most successful, and best known, media brand in the world."-- _cProvided by publisher.
600	1	0	_aRoedy, Bill.
610	2	0	_aMTV Networks.
650		0	_aMass media _zUnited States _vBiography.
650		0	_aRock videos _zUnited States.
650		4	_aLos medios de comunicaciones _zEstados Unidos _vBiografía.
650		4	_aVideos de Rock _zEstados Unidos.
700	1		_aFisher, David, _d1946-
942			_2lcc _cbk
946			_aYSL
999			_c76419 _d76419