000			02722cam a2200397 a 4500
001			116732
005			20230410130751.0
008			110107s2011 na a 001 0 eng
035			_a16602708
925	0		_aAcquire _b2 shelf copies _xpolicy default
942			_2lcc _cbk
010			_a 2011920373
020			_a9780240522241
020			_a9780240500058
020			_a9780240817989
040			_aDLC _cDLC _dDLC
041			_aEng
042			_apcc
050	1	4	_aPN1991.55 _bG318 2011
082	0	0	_a070.1/9 _223
100	1		_aGeller, Valerie.
245	1	0	_aBeyond powerful radio : _ba communicator's guide to the internet age : news, talk, information & personality for broadcasting, podcasting, internet, radio / _cValerie Geller ; edited by Turi Ryder.
250			_a2nd ed.
260			_aAmsterdam ; _aBoston : _bElsevier/Focal Press, _c2011.
300			_axvii, 512 p. : _bill. ; _c23 cm.
500			_aIncludes index.
500			_a"Revised new edition"--Cover.
505			_aPart I Tools: Creating Content for Any Platform 1 Creating Powerful Content-No Longer "Just Radio" 2 Are You a Generator or a Reactor? 3 Personality Radio and Morning Shows 4 From Rock to Talk (For Anyone Who Wants to Do a Talk Show!) 5 Local vs. National Programming 6 Performance and Formatics 7 Finding and Developing Talent 8 Airchecking 9 Managing High-Ego Talent 10 Avoiding Burnout 11 Show Prep 12 Producers 13 Radio Talk Shows 14 Call Screening 15 Interview Techniques-for Journalists, Talk Hosts and Music Personalities 16 Public Service Part II Storytelling and Voice 17 Becoming a Powerful Storyteller 18 Your Voice-Improving Your Instrument Part III News 19 Creating Powerful News 20 In Case of Emergency 21 Citizen Journalism 22 Traffic and Weather Together 23 Newswriting 24 News Anchoring 25 Multi-version News 26 Integrating News and Talk for Radio, TV and the Web 27 Integrating Radio and TV News Part IV Working Across Multi-Platforms 28 Audio Communication Across Multiple Delivery Platforms: Broadcasting, Streaming, Video, Social Media, Podcasting, and Beyond... Part V Marketing Content 29 Promotion 30 Branding-Building The Brand Beyond Radio Part VI Making Money 31 Sales and Commercials 32 Fundraising and Giving Part VII Understanding the Audience 33 LifeStage Demographics 34 Research Part VIII Final Notes 35 Final Notes Resources
520			_aA guide to becoming a broadcast communicator on radio or internet. It is suitable for broadcasters who want to learn the craft and improve.
650		0	_aRadio broadcasting.
650		0	_aRadio broadcasters.
650		0	_aBroadcast journalism.
650		0	_aWebcasting.
650		0	_aInternet radio broadcasting.
650		0	_aCommunication.
999			_c80021 _d80021