000			02948cam a22004214a 4500
001			117572
005			20230410130801.0
008			060328s2007 nyuabf b 001 0 eng
035			_a14319639
925	0		_aacquire _b2 shelf copies _xpolicy default
942			_2lcc _cbk
010			_a 2006045306
020			_a0195304179 (alk. paper)
020			_a9780195304176 (alk. paper)
035			_a(OCoLC)ocm65425995
040			_aDLC _cDLC _dBAKER _dC#P _dBTCTA _dYDXCP _dOCLCQ _dPUL _dBUR _dDLC
041			_aEng
042			_apcc
043			_an-us---
050	1	4	_aPN4734 _bJ69 2007
082	0	0	_a070.1/750973 _222
100	1		_aJohnson, Sammye, _d1946-
245	1	4	_aThe magazine from cover to cover / _cSammye Johnson, Patricia Prijatel.
250			_a2nd ed.
260			_aNew York : _bOxford University Press, _c2007.
300			_axviii, 382 p., [15] p. of plates : _bill. (some col.), maps ; _c26 cm.
504			_aIncludes bibliographical references and index.
520			_aFor anyone wanting to learn about magazine publishing--whether a professional currently working within the industry, or a student who wants to design, edit, and manage magazines in the future--this book is a timely resource. It provides a perspective on the rich history of magazines in America, an overview of present publication practices, discussion of groundbreaking research, and a look forward to the challenges and opportunities in store for the industry. This wide-ranging study encompasses consumer titles, the business press, organization and association publications, public relations magazines, and imprint and custom publishing. Case histories of selected magazines are included, as are insights from publishers and editors.--From publisher description.
505	0		_aPt. 1: The enduring medium. The magazine as a storehouse : the scope of the medium ; The magazine as a marketplace : the role of advertising ; The magazine as a historical document : trends over time ; The magazine as a social barometer : political and cultural interaction -- Pt. 2: The magazine's blueprint. Conceptualizing the magazine : formulas for success ; Magazine business plans : determining the bottom line ; Magazine structures : staff organization -- Pt. 3: The magazine's content. Molding the magazine's content : editorial style ; Creating the magazine's look : designs for readability ; Manufacturing the magazine : the production process ; Magazine legalities : understanding the law ; Moral frameworks : codes of ethics.
650		0	_aPeriodicals _xPublishing _zUnited States.
650		0	_aJournalism _zUnited States.
650		0	_aAmerican periodicals.
650		0	_aMagazine design.
700	1		_aPrijatel, Patricia, _d1945-
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0725/2006045306-t.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0725/2006045306-d.html
946			_adpf
999			_c80323 _d80323