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_aPN4888.T4 _bW37 2007 |
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_a070.4/33 _222 |
| 049 | _aGRAL | ||
| 245 | 0 | 0 |
_aWe interrupt this newscast : _bhow to improve local news and win ratings, too / _cTom Rosenstiel ... [et al.]. |
| 260 |
_aNew York : _bCambridge University Press, _c2007. |
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| 300 |
_aix, 231 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. 221-223) and index. | ||
| 505 | 0 | 0 |
_tPrologue : what this book is for / _rTom Rosenstiel and Dante Chinni -- _tKnowledge base / _rTom Rosenstiel and Marion R. Just -- _t·I-teams· and ·Eye candy· : the reality of local TV news / _rWalter C. Dean and Atiba Pertilla -- _tMyths that dominate local tv news : the x-structure and the fallacy of the hook-and-hold method of TV news / _rWalter C. Dean, Atiba Pertilla, and Todd L. Belt -- _tMagic Formula : how to make TV that viewers will watch ; _tSteps to better coverage / _rTodd L. Belt and Marion R. Just -- _tPutting it all into action : techniques for changing newsroom cultures / _rWalter C. Dean -- _tRoad ahead : the future of local TV news / _rTom Rosenstiel and Dante Chinni. |
| 650 | 0 |
_aTelevision broadcasting of news _zUnited States. |
|
| 700 | 1 | _aRosenstiel, Tom. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0618/2006025896.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0729/2006025896-b.html |
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_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0729/2006025896-d.html |
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