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005			20251128114716.0
007			ta
008			080528s2008 nyua b 001 0 eng d
010			_a 2008273863
020			_a9780061353239 (hbk.)
020			_a006135323X (hbk.)
035			_a(OCoLC)ocn182521026
040			_aUPZ _cUPZ _dUPZ _dBAKER _dEGM _dGK8 _dBKL _dNTD _dOCLCQ _dVP@ _dMNY _dOCL _dZAB _dBTCTA _dYDXCP _dSNM _dLMR _dDLC _beng
041			_aeng
042			_alccopycat
050	1	4	_aBF 448 _bA698p 2008
082	0	0	_a153.8/3
100	1		_aAriely, Dan, _d1967- _913096
245	1	0	_aPredictably irrational : _bthe hidden forces that shape our decisions / _cDan Ariely.
250			_a1st ed.
260			_aNew York, NY : _bHarper, _cc2008.
300			_axxii, 280 pages : _billusrations ; _c23 cm.
504			_aIncludes bibliographical references (pages [259]-267) and index.
505	0		_a1. The truth about relativity : why everything is relative, even when it shouldn't be 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air 3. The cost of zero cost : why we often pay too much when we pay nothing 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them 5. The influence of arousal : why hot is much hotter than we realize 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do 7. The high price of ownership : why we overvalue what we have 8. Keeping doors open : why options distract us from our main objective 9. The effect of expectations : why the mind gets what it expects 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't 11. The context of our character, part I : why we are dishonest, and what we can do about it 12. The context of our character, part II : why dealing with cash makes us more honest 13. Beer and free lunches : what is behavioral economics, and where are the free lunches?
520			_aAn evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly
650		0	_aDecision making.
650		4	_aToma de decisiones _9165
650		0	_aEconomics _xPsychological aspects.
650		4	_aEconomía _xAspectos psicológicos _914294
650		0	_aConsumer behavior.
650		4	_aComportamiento del consumidor _91328
856	4	2	_3Book web site _uhttp://www.predictablyirrational.com/
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1001/2008273863-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c92109 _d92109