000 01208cam a2200337 a 4500
001 111674
003 BJBSDDR
005 20250623125815.0
007 ta
008 090710s2010 nyu b 001 0 eng
010 _a 2009027814
020 _a9780307885036 (Pbk.)
020 _a0307885038 (Pbk.)
035 _a15811706
040 _aDLC
_cDLC
_dDLC
_beng
041 _aeng
050 1 4 _aBF 637
_bH437sw 2010
082 0 0 _a155.7
100 1 _aHeath, Chip,
_d1963-
_942782
245 1 0 _aSwitch :
_bhow to change things when change is hard /
_cChip Heath and Dan Heath.
250 _a1st ed.
260 _a New York, N.Y :
_bCrown Business,
_c2010.
300 _a305 pages ;
_c22 cm.
504 _aIncludes bibliographical references (pages [267]-292) and index.
505 0 _aThree surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.
650 0 _aChange (Psychology)
650 4 _aCambio (PsicologĂ­a)
_931033
700 1 _aHeath, Dan,
_d1973-
_942783
942 _2lcc
_cBK
946 _aYSL
999 _c92334
_d92334