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008			091005s2010 nyua b 001 0 eng
035			_a15932533
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942			_2lcc _cbk
010			_a 2009041035
020			_a9780415805674 (hbk)
020			_a0415805678 (hbk)
020			_a9780415805681 (pbk)
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020			_a9780203870327 (ebk)
020			_a0203870328 (ebk)
035			_a(OCoLC)ocn419794669
040			_aDLC _cDLC _dYDX _dCDX _dYDXCP _dMTG _dBWX _dDLC
050	1	4	_aBF637.P4 _bP39 2010
082	0	0	_a153.8/52 _222
100	1		_aPerloff, Richard M.
245	1	4	_aThe dynamics of persuasion : _bcommunication and attitudes in the 21st century / _cRichard M. Perloff.
250			_a4th ed.
260			_aNew York : _bRoutledge, _c2010.
300			_axvi, 425 p. : _bill. ; _c24 cm.
490	0		_aCommunication series. Communication theory and methodology
500			_aPrevious ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
504			_aIncludes bibliographical references and indexes.
505	0		_aFoundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
650		0	_aPersuasion (Psychology)
650		0	_aMass media _xPsychological aspects.
650		0	_aAttitude change.
946			_aDGG.
999			_c94861 _d94861