| 000 | 01250nam a22003135i 4500 | ||
|---|---|---|---|
| 001 | 116763 | ||
| 005 | 20230410142411.0 | ||
| 008 | 130819s2014 txu 000 0 eng | ||
| 035 | _a17856686 | ||
| 925 | 0 |
_aacquire _b2 shelf copies _xpolicy default |
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| 942 |
_2lcc _cbk |
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| 010 | _a 2013948289 | ||
| 020 | _a9781626340312 | ||
| 040 |
_aDLC _beng _erda _cDLC |
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| 042 | _apcc | ||
| 100 | 1 | _aSignorelli, Jim. | |
| 245 | 1 | 0 |
_aStorybranding 2.0 : _bcreating stand-out brands through the elements of story / _cJim Signorelli. |
| 250 | _a2nd edition. | ||
| 263 | _a1402 | ||
| 264 | 1 |
_aAustin, TX : _bGreenleaf Book Group, _c2014. |
|
| 300 |
_a269 p. _bill |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aContains Index and References | ||
| 505 | _aP. 1 The Birth of A Notion -- P. 2 StoryBranding -- Collecting the Backstory -- Characterizin the Brand -- Characterizing the Prospect -- Connecting the Characters -- Confronting the Obstacles -- Completing the StoryBrief -- P. 3 Telling the Story -- P. 4 Essays on StoryBranding. | ||
| 963 | _aJordan Heath; phone: (512) 8916100; email: jheath@greenleafbookgroup.com; bc: jheath@greenleafbookgroup.com | ||
| 946 | _aIMRO | ||
| 999 |
_c95027 _d95027 |
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