000			03309cam a22003858i 4500
999			_c96759 _d96759
003			BJBSDDR
005			20230410143145.0
007			ta
008			150410s2015 mau 000 0 eng
020			_a9781625278296 (hardback)
040			_bspa _cBJBSDDR
041			_aeng
050	0	0	_aHD 62.5 _bK92y 2015
082	0	0	_a658.11
100	1		_aKressel, Henry, _d1938-
245	1	0	_aIf you really want to change the world : _ba guide to creating, building, and sustaining breakthrough ventures / _cHenry Kressel, Norman Winarsky.
264		1	_aBoston, Massachusetts : _bHarvard Business Review Press, _c2015.
300			_axii, 215 p. ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
505			_aAgainst Failure--The framework for creating and building a great venture--Breakthrough market opportunities--The team--The seven ingredients in a great business plan--Choosing investors and the board of directors--Execution--Five fatal mistakes of Start-Ups--Managing success at the crossover stage--Ensuring the future.
520			_a"Silicon Valley's popular approach to creating new ventures is rooted in trial and error-test markets with new concepts and a minimum amount of capital, and hope for valuable businesses to emerge. But this fail-fast, hit-or-miss, step-and-pivot, or tech-first philosophy can leave a trail of destruction and loss in its wake. It can be like a random walk in the forest-without a compass. This book is about helping the great entrepreneurs find true north. Henry Kressel and Norman Winarsky-technologists, inventors, and investors with stellar track records-have an approach for those who wish to create a market-leading company that will make an impact on the world: a disciplined and staged approach they've used to launch, invest in, and develop dozens of successful companies-and to create whole new markets. The method they describe takes the entrepreneur by the hand, step-by-step, through the critical stages of development of a great venture, from concept to acquisition or public offering, to being a mature company seeking to maintain its culture of innovation. It is a guide by innovators and for innovators, with approaches that are timeless. If You Really Want to Change the World is your guide to creating massively successful ventures. Drawing on the authors' experiences as well as those of their partners from around the world, Kressel and Winarsky share the stories of their triumphs and misses as of a way of demonstrating their method and inspiring their readers. They guide entrepreneurs and innovators in companies of all scale-start-ups, research institutions, government agencies, and corporations-on how to execute with the aim of creating companies that can change the world. "-- _cProvided by publisher.
650		0	_aNew business enterprises.
650		0	_aVenture capital.
650		0	_aEntrepreneurship.
650		7	_aBUSINESS & ECONOMICS / Entrepreneurship. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Leadership. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Management. _2bisacsh
650		4	_aNuevas empresas _9376
650		0	_aCapital de riesgo _9378
650		0	_aEmprendimiento _9381
700	1		_aWinarsky, Norman, _d1947- _93112
942			_2lcc _cBK