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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer

By: Contributor(s): Material type: TextTextLanguage: ES Publication details: Boston : McGraw-Hill - Irwin, 2002 Edition: 5Description: xiii, 256 pISBN:
  • 0070275475
Summary: Overview, 1. -- Defining the competitive set, 18. -- Industry analysis, 42. -- Competitor Analysis, 64. -- Customer analysis, 106. -- Market potential and sales forecasting, 170. -- Developing product strategy, 214
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Item type Current library Home library Collection Shelving location Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Automatización y Procesos Técnicos Automatización y Procesos Técnicos (1er. Piso) 1 Available 00020010062

Overview, 1. -- Defining the competitive set, 18. -- Industry analysis, 42. -- Competitor Analysis, 64. -- Customer analysis, 106. -- Market potential and sales forecasting, 170. -- Developing product strategy, 214

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