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Latino boom! : everything you need to know to grow your business in the U.S. Hispanic market / Chiqui Cartagena.

By: Material type: TextTextPublication details: New York : Ballantine Books, 2005.Edition: 1st edDescription: xv, 232 p. : ill. ; 24 cmISBN:
  • 0345482352
  • 9780345482358
Subject(s): LOC classification:
  • HC 110 C322l 2005
Online resources:
Partial contents:
Every dog has his day -- Portrait of a nation: Latino U.S.A. --The perfect market -- Market-by-market overview: the top ten Hispanic markets -- Hispanic nation and identity -- The Spanish-language media landscape -- The Hispanic advertising industry -- The Latino baby boom -- So you want to get into the Hispanic market? Ten mistakes you should avoid -- The big picture.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HC 110 C322l 2005 (Browse shelf(Opens below)) 1 1 Available 00000050784

Includes bibliographical references p. ([213]-229).

Every dog has his day -- Portrait of a nation: Latino U.S.A. --The perfect market -- Market-by-market overview: the top ten Hispanic markets -- Hispanic nation and identity -- The Spanish-language media landscape -- The Hispanic advertising industry -- The Latino baby boom -- So you want to get into the Hispanic market? Ten mistakes you should avoid -- The big picture.

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