Amazon cover image
Image from Amazon.com

Global strategic management / Gerardo R. Ungson and Yim-Yu Wong.

By: Contributor(s): Material type: TextTextPublication details: Armonk, N.Y. : M.E. Sharpe, c2008.Description: xvi, 579 p. : ill. ; 24 cmISBN:
  • 9780765616883 (pbk. : alk. paper)
  • 0765616882 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.4/012
LOC classification:
  • HD 30.28 U57g 2008
Online resources:
Contents:
Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HD 30.28 U57g 2008 (Browse shelf(Opens below)) 1 1 Available 00000113840

Includes bibliographical references and indexes.

Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives.

There are no comments on this title.

to post a comment.