Media literacy /

Potter, W. James

Media literacy / W. James Potter. - 7th edition. - xxi, 452 pages : illustrations ; 24 cm

Includes bibliographical references and index.

Part I: Introduction --
Why increase media literacy? --
Media literacy approach --
Part II: Audience --
Individual perspective on audience --
Industry perspective on audience --
Children as a special audience --
Part III: Industry --
Development of the mass media industried --
Economic perspective --
Part IV: Content --
Media content and reality --
News --
Entertainment --
Advertising --
Interactive media --
Part V: Effects --
Broadening our perspective on media effects --
How does the effects process work? --
Part VI: Confornting the issues --
Who owns and controls the mass media? --
Privacy --
Piracy --
Media violence --
Sports --
Part VII: The springboard --
Helping yourself and others to increase media literacy.

Latest edition of this essential guide to decoding messages in a media-saturated world. Updated with new examples throughout, this captivating book offers a plan of action for gaining a clearer perspective on the borders between the real and the simulated media worlds, helping students to become responsible media consumers.



9781483306674 (alk. paper) 1483306674 (alk. paper)

2013033342


Media literacy.
Alfabetización informacional
Tecnologías de la información y la comunicación
Alfabetización tecnológica
Medios de comunicación de masas

P 96 / P869m 2014

302.23