What is your one sentence? : how to be heard in the age of short attention spans /
Goss, Mimi
What is your one sentence? : how to be heard in the age of short attention spans / Mimi Goss. - 1st ed. - New York : Prentice Hall Press, 2012. - xix, 251 pages ; 19 cm
Includes bibliographical references (p. [229]-242) and index.
Introduction: Why One Sentence? -- The Power of the One-Sentence Method: Change Your Life-and the World-One Sentence at a Time -- Create Your Own Powerful One Sentence: Basic Components -- Focus Your Message: The Five-Minute Meeting -- Free Your True Voice: Your Key One Sentences -- Stimulate Dialogue in Five Easy Steps: Focus, Listen, Be Clear, Succinct, and Human --- Awaken Empathy: Stories to Provoke Your Audience's Key One Sentences -- Establish Credibility: Search for Shared Values -- Work with the Media: Key One Sentences Reporters Need -- Make People Laugh: One-Liners to Surprise Even You -- Inspire Audiences to Creative Action: Key One Sentences for Leaders of Leaders.
Designed to help transform the reader's ability to communicate directly, quickly, and concisely, as well as provide the background theory behind the psychology of communication.
9780735204638
2011045957
Public speaking.
Oral communication.
PN4129.15 / .G677w 2012
808.5/1
What is your one sentence? : how to be heard in the age of short attention spans / Mimi Goss. - 1st ed. - New York : Prentice Hall Press, 2012. - xix, 251 pages ; 19 cm
Includes bibliographical references (p. [229]-242) and index.
Introduction: Why One Sentence? -- The Power of the One-Sentence Method: Change Your Life-and the World-One Sentence at a Time -- Create Your Own Powerful One Sentence: Basic Components -- Focus Your Message: The Five-Minute Meeting -- Free Your True Voice: Your Key One Sentences -- Stimulate Dialogue in Five Easy Steps: Focus, Listen, Be Clear, Succinct, and Human --- Awaken Empathy: Stories to Provoke Your Audience's Key One Sentences -- Establish Credibility: Search for Shared Values -- Work with the Media: Key One Sentences Reporters Need -- Make People Laugh: One-Liners to Surprise Even You -- Inspire Audiences to Creative Action: Key One Sentences for Leaders of Leaders.
Designed to help transform the reader's ability to communicate directly, quickly, and concisely, as well as provide the background theory behind the psychology of communication.
9780735204638
2011045957
Public speaking.
Oral communication.
PN4129.15 / .G677w 2012
808.5/1