Fascinate : your 7 triggers to persuasion and captivation /
Hogshead, Sally.
Fascinate : your 7 triggers to persuasion and captivation / Sally Hogshead. - 1st ed. - New York : HarperBusiness, c2010. - xxi, 266 p. : ill. ; 22 cm.
Includes bibliographical references index.
Part I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating.
"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.
9780061714702 (hbk.) 0061714704 (hbk.)
2009038607
Marketing--Psychological aspects.
Advertising--Psychological aspects.
HF 5415.34 / H716f 2010
658.8001/9
Fascinate : your 7 triggers to persuasion and captivation / Sally Hogshead. - 1st ed. - New York : HarperBusiness, c2010. - xxi, 266 p. : ill. ; 22 cm.
Includes bibliographical references index.
Part I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating.
"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.
9780061714702 (hbk.) 0061714704 (hbk.)
2009038607
Marketing--Psychological aspects.
Advertising--Psychological aspects.
HF 5415.34 / H716f 2010
658.8001/9