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Fascinate : your 7 triggers to persuasion and captivation / Sally Hogshead.

By: Material type: TextTextPublication details: New York : HarperBusiness, c2010.Edition: 1st edDescription: xxi, 266 p. : ill. ; 22 cmISBN:
  • 9780061714702 (hbk.)
  • 0061714704 (hbk.)
Subject(s): DDC classification:
  • 658.8001/9
LOC classification:
  • HF 5415.34 H716f 2010
Online resources:
Contents:
Part I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating.
Summary: "A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.
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Holdings
Item type Current library Home library Collection Shelving location Call number Vol info Copy number Status Barcode
Libro Libro Biblioteca Juan Bosch Biblioteca Juan Bosch Ciencias Sociales Ciencias Sociales (3er. Piso) HF 5415.34 H716f 2010 (Browse shelf(Opens below)) 1 1 Available 00000089118

Includes bibliographical references index.

Part I: Fascinate or fail ; Will you fascinate? Or will you fail? -- Part II: The seven fascination triggers ; Meet your new arsenal: lust, mystique, alarm, prestige, power, vice, and trust -- Part III: The fascination plan of attack ; How to make your own message more fascinating.

"A book that explores what triggers fascination, and how certain companies, products, and ideas can put those triggers to use"--Provided by publisher.

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